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Writer's pictureKennie Nybo Pontoppidan

On James Whittaker’s "The art of stage presence"



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One of my colleagues suggested me to look into James Whittaker’s course "The art of stage presence" to improve my presentation skills. So I did. I wrote this post is mainly for myself to go back and read James' five laws on presentation performance every other six months. If you can use it too, it is even better.

So here goes...

Law one – “start strong” Do

  • Practice your opening over and over

  • Say it well so the audience knows your talk is going to have value

  • Craft an opening that fulfills your concept in 30 seconds

Don't

  • Start by introducing yourself

  • Squander the chance of making a great impression

  • Try to build suspense

Law two – “focus on the content” Do

  • Focus on the overriding concept that wins the audience

  • Present the framework that you need to get inside the audience’s head so that details have a place to land

Don't

  • Focus on the details

Law three – “show, don’t tell” Do

  • Show the audience what’s possible

Don't

  • Tell your audience what to do or what to understand

Law four – “speak for the audience” Do

  • Speak for the audience

  • Think about what they will take away from your talk

  • Think about their interests and needs into account

Don't

  • Speak to the audience

  • Make this about yourself

Law five – “Stick the landing” Do

  • Frame the landing around one thing you want the audience to remember

Don't

  • Introduce anything new

  • Summarize

That's it. Watch the video below to really appreciate this post. You might even want to download my slide deck of the five laws and use it for something good. Cheers!

Download a slide deck of these five laws here:

Get a 20 minute glimpse of The art of stage presence here:

Get awesome, free and roalty free pictures for your presentations here:

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